Reid Hoffman awards the first African technology entrepreneur prestigious global accolade
3 December 2021
Over the weekend, 32-year-old Endeavor Entrepreneur, Melvyn Lubega, co-founder of technology unicorn Go1, made history by becoming the first African to be awarded Endeavor’s most prestigious accolade, The Lindas. Melvyn is also one of just three Entrepreneurs to be awarded this coveted title in 2021 and is in excellent company, with other awardees Sergio Furo (Creditas), founder of the largest fintech in Brazil; and Achmad Zaky (Bukalapak), who has transformed the ecommerce market in Indonesia.
The award is decided by a world-class Selection Panel including none other than Endeavor’s Global Board Member, Reid Hoffman (co-founder & chair of LinkedIn, ex Paypal mafia) as well as leading global Tech Entrepreneurs and Venture Capital minds alike, namely Edgar Bronfman, Jr. Accretive LLC General Partner; Jason Green Emergence Capital Partners Founder & General Partner; William E. Ford, General Atlantic CEO; Javier Olivan, Facebook VP and Linda Rottenberg, co-founder & CEO of Endeavor amongst others — this is a big deal!
The Endeavor Annual award recognizes and celebrates entrepreneurs in Endeavor’s network who most embody the Endeavor spirit of dreaming big, scaling up, and paying it forward. They are leaders who personify a “Going Big” ethos through job and wealth creation for their economies; bring life to Endeavor’s “Of, By and For Entrepreneurs” philosophy by re-investing in the entrepreneurial ecosystem; and foster a global entrepreneurial community based on mutual trust and respect.
Each year, hundreds of nominations are received around the globe, from the 2300 high-growth Endeavor Entrepreneurs, who themselves have already been selected (in a two-stage selection program that can take anywhere up to two years) out of thousands of high growth entrepreneurs around the world, who apply to join Endeavor Selection program and of whom only 30–50 are added to the network each year. To then be selected out of this already funnelled and exceptionally high performing cohort of entrepreneurs, and win.
When Melvyn and his co-founders created Go1 in college, he knew they were onto something, but he had no idea the scale of the impact he would have on the world. And that in 2021, six years after launch, they would have built the world’s largest curated e-learning library serving over 4 million people a year across 30 markets and 1000’s of organizations — to a point now where someone somewhere in the world is completing a course on Go1 every 1.3 seconds!
And it is easy to see why Melvyn won — he truly ‘walks the walk’ when it comes to embodying what it means to be an Endeavor Entrepreneur: dreaming big, scaling up and paying it forward. Earlier this year, just 6 years after launching the company, Go1 became a unicorn, raising $200m in a deal lead by Softbank. At the same time of scaling up, Melvyn paid his success forward by joining the Endeavor SA board, not only donating his money, but his time, insights, and voice, to an organisation hell bent on improving economic prosperity and employment, a matter close to his heart and especially in South Africa where youth unemployment at 40% to 50%. And not only is he actively helping at the coal face of entrepreneurship, but is also engaged with policy makers at the top end, most recently being appointed by the Minister as an advisor to SA’s National Department of Science and Innovation focused on bolstering the High-Impact Innovation & Entrepreneurial ecosystem.
Well done Melvyn and thank you for your immense contribution to building the ecosystem in South Africa and beyond! Your energy is boundless, and you are a true inspiration, paving the way for the next generation of entrepreneurs to follow.
About Endeavor:
Endeavor is the leading global community of, by, and for High-Growth Entrepreneurs — those who dream bigger, scale faster, and pay it forward. Driven by our belief that High-Growth Entrepreneurs transform economies, Endeavor is on a mission to build thriving entrepreneurial ecosystems in emerging and underserved markets around the world. Endeavor creates a Multiplier Effect by inspiring high-growth founders to dream bigger, supporting and investing in them to scale faster, and providing a platform pay it forward — thereby compounding their individual impact.
To sustain Endeavor’s long-term operations in a mission-aligned way, Endeavor created Endeavor Catalyst — a rules-based, co-investment fund, set up to invest in the same High-Growth Entrepreneurs that Endeavor supports. Today, Endeavor Catalyst is among the world’s top early-stage funders of startups-turned $1B+ companies (“Unicorns”) outside of the U.S. and China.
Endeavor is run from global HQ is in New York with offices in 40 markets and +2000 entrepreneurs from +1500 companies and +5000 mentors in its global network, supported by team of 500 staff across the globe. Endeavor was founded in 1997 by CEO Linda Rottenberg, and the Endeavor South Africa office is led by Alison Collier (MD) with Herman Bosman in the Chairman role.
These entrepreneurs live the values of Endeavor demonstrating their commitment to paying it forward through role modelling, mentoring up & coming entrepreneurs, reinvestment, philanthropy, and ecosystem building.
